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Dr. Dan Ariely pulls in to PurpleCar Park to discuss his new book, The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home. Stop what you’re doing, pull the car over and listen in to Dr. Ariely talk about his fun and interesting research and the key things he’s found out about motivating (or de-motivating!) people, decision-making and even online dating.
Full transcript available, in pdf form below.
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