I love the irony of “branding coolness” as a name when they don’t even have their own logo.
If you don't see the FAIL here, get out of marketing
UPDATE:
A few hours after my post, they finally put up a logo. But they’ve been operating for quite a while without it. I mean, they didn’t get 18,000 followers (probably a lot of auto follow-backs) in a few hours.
Here’s the new icon (and new username). At least they did that much:
still a noisy bot but at least it's a logo